Najla Sater on Confidence, Clean Beauty & Showing Up for Yourself

Known for her passion for empowering women and her fresh take on beauty, Najla Sater has built a personal brand rooted in self-care, authenticity, and resilience. She shines on Gusto TV’s Inside & Out, where she shares her real-world experience as a mother, makeup artist, and advocate for wellness. We caught up with Najla to chat about her beauty philosophy and why taking care of yourself is anything but selfish.

You’re a big believer that beauty has no rules. What does that mean to you personally?
Najla Sater: Beauty, to me, is about feeling your best—whatever that looks like for you. It’s not tied to makeup or appearances at all. It’s emotional, mental, even spiritual. Everyone expresses it differently, and that’s what makes it powerful.

Inside & Out has been a success! Are there any standout moments you’re especially proud of?
NS: Honestly, just the opportunity itself. Hosting a show was always a dream of mine. One moment that stood out was doing a hand scrub demo with a crew member—it turned into such a genuine, funny interaction that captured the real, unscripted energy I love most.

What excites you most about bringing conversations around beauty and self-care to a wider audience?
NS: I love that we’re creating space for real, relatable stories. Women are juggling so much, and sometimes they just need a reminder to prioritize themselves. If even one person feels seen or encouraged, that’s everything.

Why do you think a show like Inside & Out is so important right now?
NS: Life is fast and overwhelming. Inside & Out offers something grounding—a way to reconnect with yourself through small but powerful acts of self-care, mindfulness, and real conversation. It’s the kind of reminder we all need sometimes.

Clean beauty is a big focus for you. Why is that important, and how do you define it personally?
NS: Clean beauty is about mindfulness. Becoming a mom made me much more conscious about what I use—not just for me, but for the example I’m setting for my daughters. It’s not about being perfect; it’s about making better choices when you can and paying attention to what’s going on your skin.

How has your relationship with beauty and self-care evolved over the years?
NS: It’s changed dramatically. As a teenager, beauty gave me confidence when I struggled with acne. Later, becoming a mom shifted everything—I lost myself for a while, pouring all my energy into my family. But reclaiming self-care reminded me that showing up for myself isn’t selfish, it’s essential. Now, it’s a part of who I am.

What advice would you give women who are struggling with confidence or self-image?
NS: You deserve to feel good. Confidence isn’t about changing who you are—it’s about giving yourself the same love and care you give others. When you feel good, you do good, and everyone around you benefits too.

What do you consider the most rewarding aspect of your career so far?
NS: Using my own struggles as a survival guide for other women. Turning hard moments into lessons that inspire growth, confidence, and hope—that’s the real reward.

Any exciting projects coming up?
NS: I’m planning to launch a podcast that will give women a platform to share their stories—turning trials into triumphs. Vulnerability is powerful, and I want to create a space where women can inspire each other by being real.

Najla’s journey is a testament to the strength that comes from showing up for yourself, inside and out—and the ripple effect it creates when you do.