Gusto Worldwide Media Bakes a Deal with UMAX in South Korea

SINGAPORE, December 5, 2018 – Gusto Worldwide Media confirmed today the sale of its flagship baking series FLOUR POWER (26×30’) to UMAX in South Korea. UMAX is a 4K pay tv channel who previously picked up Gusto’s original series A IS FOR APPLE. FLOUR POWER is a popular international program and was most recently sold in the Philippines and US.

Gusto is pleased to make this announcement on the first day of the 2018 Asian TV Forum in Singapore. Chris Knight, President and CEO and Corey Caplan, Senior Director of International Sales are representing Gusto Worldwide Media at booth K32.

“Soon UMAX’s viewers will get to delight in Flour Power host Jessica McGovern’s delectable desserts in gorgeous 4K,” said Corey Caplan. “Buyers always come back for more of Gusto’s extensive 4K UHD catalogue. It’s been our standard to shoot in 4K UHD for years, and our studio produces over 100 hours of new 4K content every year.”

About Flour Power

FLOUR POWER (26×30’) is a playful and super-stylish baking series featuring passionate host Jessica McGovern. Set in a retro kitchen, Jessica inspires with simple to extravagant baked treats for all occasions. From the colourful, high fashion set to the decadent recipes, this program is a feast for the eyes.

About Gusto Worldwide Media

Gusto Worldwide Media is a vertically integrated media company that produces, distributes, and broadcasts high-quality food content. Based in Canada, Gusto operates from its state-of-the-art facility which includes a studio, test kitchen, post-production plant, master control, and playout services. Gusto’s proprietary content includes over 500 hours of original food and lifestyle programming with 100 new hours created annually. In 2013, Gusto Worldwide Media launched its linear TV channel and SVOD service Gusto TV in Canada. In 2016, Bell Media launched the premium lifestyle channel Gusto in Canada, commissioning a multi-year slate of series from Gusto Worldwide Media. Internationally, Gusto Worldwide now operates bespoke channels on multiple platforms in the US, Singapore, Latin America, and the UK, with more rollouts to come.

Media Contact

Stephanie Swart – Digital & Marketing Coordinator

sswart@gustoworldwidemedia.com

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