About Gusto TV:
Gusto TV is the world’s best food channel. We’re seen on over 40 streaming platforms in 160 countries, in English and Spanish—and we produce all the content ourselves. This is truly a unique place to work! We’re looking for a passionate and detail-oriented Social Media Coordinator to help grow Gusto TV across digital platforms.
Position Summary:
As the Social Media Coordinator, you’ll take on a range of creative tasks—from social media planning and content creation to website maintenance and campaign coordination. This is an exciting opportunity to work in a fast-paced, collaborative environment and gain hands-on experience in the world of food and lifestyle media. You’ll get to interact with team members across all stages of production, experience the day-to-day magic behind food television, and sharpen your writing, design, and communication skills. You may even discover a few new favourite recipes along the way. This is a full-time, on-site position based at our studio in Ottawa, working closely with our talented (and food-loving) Gusto team. Come hungry!
Key Responsibilities:
- Create a weekly social media schedule based on upcoming programming, events, and holidays
- Draft social media creative and copy using Later.com
- Design engaging graphics for social media and marketing using Canva and Adobe Photoshop
- Stay current on social media trends, hashtags, keywords, and SEO best practices to keep our content fresh and optimized
- Capture behind-the-scenes footage during production days
- Edit and produce high-quality video content for social platforms, including Instagram Reels, TikTok videos, and YouTube Shorts
- Engage with online audiences to foster community and brand loyalty
- Assist with website updates, including uploading and formatting recipes and videos
- Draft, edit, and publish biographies for chefs and hosts
- Monitor and maintain Gusto TV’s show listings on IMDb Pro
- Collaborate with the team to brainstorm and implement new, creative marketing strategies
Qualifications:
- Degree in Marketing, Communications, Media, or a related field
- Practical experience using all social media platforms (Instagram, TikTok, Facebook, YouTube, X, LinkedIn, Pinterest, etc.) and how their algorithms work
- Experience with the following tools: Later, Canva, Adobe Photoshop, and CapCut
- Familiarity with website development and CMS platforms (WordPress & Shopify)
- Excellent written, organizational, time management, and verbal communication skills
- Knowledge of SEO and digital marketing best practices
- Meticulous attention to detail
- Creative thinker with a passion for food, media, and storytelling
If you’ve read this far and are wondering why you don’t work here yet, we want to hear from you. Please submit your resume, cover letter, and social media samples to hr@gustotv.com by April 15, 2025.
