Ottawa, Canada, March 15, 2021 – Gusto Worldwide Media is proud to announce its new digital video content partnership in the United States with SendtoNews Video (STN), North America’s largest independent online video platform. Gusto’s content is now available to STN’s 1,800 publishers within North America.
SendtoNews Video (STN) is an award-winning online video platform that solves digital video for publishers, content creators, and advertisers. STN supplies digital publishers with premium content, advanced player technology, and reliable revenue. The combination of official, premium content and top publishers provides a brand-safe environment for advertisers and connects content providers with a broader incremental audience.
Gusto is the latest partner to join STN’s platform of over 200 providers, including MLB, NBA, Associated Press, Bloomberg, Conde Nast, Rolling Stone, Variety and more.
“Like Gusto, SendToNews is a disruptor in their industry. By combining our most excellent content with their innovative digital video platform, this creates a new world of opportunity for both companies,” says Chris Knight, CEO and President of Gusto Worldwide Media. “Very much looking forward to great success with SendToNews as our partner.”
Gusto’s video content showcases a mix of cuisines, food pairings and entertaining hosts. Operating on a premium food channel across multiple international platforms, Gusto will bring an appetizing array of culinary content to STN.
“Content from Gusto is an appetizing addition for all of our publishers and advertisers looking to match their products to contextually relevant culinary and lifestyle video,” says SendtoNews CEO Matthew Watson. “Providing premium content to digital publishers that is relevant to their users’ lives is a priority in our mission of helping our partners thrive. This new offering is sure to keep their readers on the page while helping extend the Gusto brand to new audiences.”
About SendtoNews Video (STN):
SendtoNews Video (STN) is an award-winning online video platform that solves digital video for publishers, content creators, and advertisers.
STN supplies digital publishers with premium content, advanced player technology, and reliable revenue. With a library of up to 5,000 new videos every day, the STN online video platform serves over 1,800 publishers and hundreds of premium content providers at zero cost. STN’s partners include publishers like the NY Post, NY Daily News, LA Times, Chicago Tribune, and premium content providers like MLB, NBA, Bloomberg, AP and Rolling Stone. Using the STN online video platform, publishers easily serve official video to keep readers engaged and on-site longer.
The combination of official, premium content, and top publishers provides a brand-safe environment for advertisers and connects content providers with a broader incremental audience. STN’s advanced technology sets it apart, offering the best contextually relevant content via Smart Match, an AI-powered video player. Smart Match matches articles with
content from an extensive library of over 1 million videos, allowing publishers to embed relevant videos on every page automatically in seconds.
The STN online video platform improves user experience, publisher workflow, and both its partners’ top and bottom lines. STN shares the revenue it generates with publishing partners and content creators while also accommodating their own advertising sales.
About Gusto TV: Gusto TV is the world’s most innovative linear food television channel. From in-studio cooking series featuring creative recipes and dynamic hosts to fascinating documentary and reality series about food culture and sustainability, Gusto TV delivers a diverse mix of engaging and inspiring cooking programming that resonates globally. Gusto TV’s internationally acclaimed series include DNA Dinners, One World Kitchen, and Crate to Plate.
About Gusto Worldwide Media: Gusto Worldwide Media is an innovative media company that produces, distributes, and broadcasts inspiring culinary programming. From multiple in-studio shows featuring unforgettable cooking to adventurous documentary programming about food culture and sustainability, Gusto TV showcases a mix of diverse cuisines, unique food pairings, and entertaining hosts. Gusto’s state-of-the-art Canadian facility features a studio, test kitchen, post-production plant, master control, and play-out services. With 100+ new hours of original content created annually and an additional 670+ hours of proprietary content, Gusto operates on the premium lifestyle channel Gusto in Canada as well as across multiple international platforms.
Media Contact: Stephanie Swart – Brand & Digital Marketing Manager
sswart@gustotv.com
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