Ottawa, Canada I April 17, 2023 – Gusto TV is proud to announce that it has partnered with Millicom (Tigo), a leading provider of fixed and mobile services dedicated to emerging markets in Latin America, to launch a Spanish language linear cable channel across nine countries.
“Hispanic cultures place such great import on food, family, and togetherness,” says Chris Knight, President and CEO of Gusto Worldwide Media. “These are values that we also champion in our programming,” says Knight. “A lot of hard work goes into launching channels in nine countries, and the teams at Millicom across Latin America have been great partners since day one.”
Already a leading provider of fixed and mobile telecommunication services in Latin America, Millicom will be distributing the channel to its 50 million customers in Panama, Paraguay, Colombia, Bolivia, Costa Rica, Honduras, El Salvador, Guatemala, and Nicaragua.
“In Tigo we have constantly opted for innovation, constant search for content and alliances that generate value for our customers. This new channel represents a quality entertainment option that enhances the culture of Latin America, and we are sure that it will be well received by our customers,” says Daniel De Simone, Chief Content Officer of Millicom/Tigo.
Since its launch in 2013, Gusto TV has prided itself on being a channel that celebrates the cultures and cuisines of the world. Through partnerships like this one, Gusto TV hopes to grow their Hispanic audiences even more.
“We see tremendous synergistic growth opportunities in bringing Gusto TV to Spanish-speaking audiences. I want to thank everybody at Frida Media for facilitating this agreement with Millicom (Tigo),” says Carrie Gillis, VP & General Manager of Gusto TV.
About Gusto TV
Gusto TV is an international food channel with exceptional production values and sophisticated storytelling. With hundreds of hours of proprietary content, Gusto TV offers a culturally diverse lineup that is a feast for the eyes and connects emotionally with viewers. Gusto TV’s award-winning titles can be viewed in English, Spanish, and Simplified Chinese across 160+ countries on 40+ platforms. Check out the Watch Now page to get all of Gusto TV’s delicious culinary programming.
Food is the one true global language and Gusto TV speaks all dialects.
About Millicom
Millicom (NASDAQ U.S.: TIGO, Nasdaq Stockholm: TIGO_SDB) is a leading provider of fixed and mobile telecommunications services in Latin America. Through our TIGO® and Tigo Business® brands, we provide a wide range of digital services and products, including TIGO Money for mobile financial services, TIGO Sports for local entertainment, TIGO ONEtv for pay TV, high-speed data, voice, and business-to-business solutions, such as cloud and security. As of December 31, 2022, Millicom employed more than 19,000 people and provided mobile and fiber-cable services through its digital highways to more than 45 million customers, with a fiber-cable footprint over 13 million homes passed. Founded in 1990, Millicom International Cellular S.A. is headquartered in Luxembourg with a U.S. corporate office in Miami, Florida.
About Frida Media
Frida Media, founded and led by its partners Marcelo Bresca and Diego Torregrosa, is a distribution and marketing company for television content. Today, Frida Media is pleased to have a commercial agreement with Gusto TV and thanks to them, to be able to strengthen its portfolio of channels that are offered to all operators in Latin America. In this way, Frida Media is positioned as the best alternative to meet the needs of both operators and content providers.
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