Shahir Massoud is the host of our delectable new series, Cook the Books. Celebrating recipes from Taste Canada award-winning cookbooks, this fresh addition premieres this December! We sat down with Shahir for an engaging chat about his journey from the kitchen to the screen, his love for weaving stories through food, and what audiences can expect from his exciting new series.
What inspired you to pursue a career in television?
Shahir Massoud: Honestly, I didn’t set out to work in television—it found me. My first career was in accounting, which I was terrible at. I reached a point where I asked myself, “What would be a fun job?” Cooking came to mind, and that was it—I dove in. After about seven years in professional kitchens, I was asked to appear on a morning show to promote the restaurant I worked at, and something just clicked. The ball just kept rolling from there.
Can you share a memorable moment while shooting at Gusto Studios?
SM: My first day at Gusto Studios was unforgettable. Walking through the hallways and seeing posters from all the incredible shows over the years was unreal. I remember thinking, “I used to watch these shows in my room, dreaming of having a career in food.” Being there felt like stepping into a dream—completely surreal and inspiring.
How do you handle the pressure of being on camera?
SM: To be honest, I don’t feel much pressure on camera. For me, it’s an escape. It’s fun, creative, and freeing. I’ve always had this mindset of, “What’s the worst that can happen? Someone laughs, and we all move on.” That perspective keeps me relaxed and focused on enjoying the process.
How has hosting Cook the Books deepened your appreciation for cookbook authors?
SM: As a cookbook author myself, I know how grueling the process can be. Writing a cookbook is a deeply personal, often isolating journey—you spend years testing, editing, and pouring your soul into it. Hosting Cook the Books gave me a newfound respect for the creativity and dedication it takes to craft something so special. Each book we feature reflects an author’s unique perspective, and sharing those stories is a privilege.
Is there a particular author or book featured on the show that struck an emotional chord with you?
SM: The first episode we filmed featured Christine Flynn’s cookbook, and it was incredibly special. Christine and I were classmates in culinary school, and she was one of the first friends I made there. Fast forward 15 years, and we’re both published cookbook authors and celebrating each other’s successes. It was such a full-circle moment for me.
What advice would you give someone wanting to create their own cookbook?
SM: Start by asking yourself, “What story do I want to tell?” A cookbook isn’t just a collection of recipes—it’s a narrative. Your recipes should say something meaningful about your experiences, culture, or culinary philosophy. Figure out what makes your perspective unique and build from there.
What was the story behind your cookbook?
SM: My cookbook — Eat, Habibi, Eat! — reimagines traditional Egyptian dishes with a modern twist. I grew up eating these foods, but I wanted to present them in a way that felt fresh and exciting. It was a deeply personal project; one that only I could write. The book blends my heritage with the techniques I learned working in French and Italian kitchens. It was my way of celebrating where I come from while pushing boundaries.
If you could make dinner with any cookbook author, past or present, who would it be and why?
SM: Without a doubt, Anthony Bourdain. I had the chance to interview him right before he passed, and it was an unforgettable experience. He had this way of weaving food, culture, and storytelling together that was so profound. I would’ve loved the chance to spend more time with him and soak up his wisdom.
Are there any upcoming projects or collaborations you’re excited about?
SM: Season two of Cook the Books is on the horizon, which I’m thrilled about! On top of that, I just had a meeting with my publisher about a potential second book. Now I just need to find more hours in the day to make it all happen!
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