Canada’s new Food & Lifestyle multi-platform channel to be offered to more than 2.2 million Bell TV subscriber homes
OTTAWA, ON [December 03, 2013] – Gusto TV, Canada’s new Food & Lifestyle specialty channel, is pleased to announce its upcoming launch and limited time free preview on Bell Fibe TV and Bell Satellite TV.
Bell TV will be the first national television distributor to offer Gusto’s exciting new Food & Lifestyle programming to viewers, through television and subscription video on-demand service, as well as the convenience of TV Everywhere via the Web, tablet and mobile devices.
The channel’s online presence, www.gustotv.com, will be a foodie destination for fresh recipes and tips, including special video content and web-only show bonuses – with significant integration of social media platforms including Facebook, Twitter, Pinterest and Instagram.
The tagline ‘Live your life with Gusto!’ embodies the channel’s upbeat and entertaining content, served up for the adult (age 25-54) demographic, while appealing heavily to women and food lovers of all ages. Gusto will feature some of the highest rated Food & Lifestyle shows from around the world, never before seen in Canada.
Gusto is Food All Night, Fun All Day
Gusto will air prime time cooking and culinary travel programming every evening – plus fun and exciting lifestyle, home, fashion, health and wellness shows throughout the day.
“We look forward to giving Canadians a fresh new choice in television, with food as the central character,” says Chris Knight, President & Chief Executive Officer of Gusto TV. “With Bell’s support in delivering Gusto to viewers, we have the opportunity to share rich and diverse international content – along with our own original shows that viewers already know and love – and exciting new ones planned for production in the coming year.”
Gusto TV will air on Bell Fibe (Channel 1619) and Bell Satellite TV (Channel 619). Program line-up and additional television service providers will be announced closer to launch.
About Gusto TV
Gusto is Canada’s new multi-platform HD service for lifestyle and food lovers, launching nationally on December 11, 2013. Gusto features first-run cooking, food and lifestyle programming, never before seen in Canada. The service is a venture of Knight Enterprises, one of Canada’s most successful independent media production companies. Knight is known for innovative, captivating and highly stylized culinary and lifestyle programming, publishing and merchandising. Its award winning TV series include Cook Like a Chef, License to Grill, Edible Roadshow, and This Food That Wine, seen in more than 170 countries worldwide. Gusto is an independent, privately owned Ottawa-based company, founded by industry veteran Chris Knight.
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